Why Henzells Agency?

At a glance…

Since 1935 Henzells Real Estate Agency has been responsible for the marketing of over 85% of all built form in Caloundra.

We boast a highly successful track record in effectively marketing property in Caloundra.

We have amassed databases in excess of 27,000 contacts all of which have shown a proactive interest in buying real estate in Caloundra.

We understand that every one of our clients is different. For that reason we take a flexible but serious approach to selling your home. We create a suitable marketing package to meet your needs.

We focus on building long term sustainable relationships based on trust, flexibility and confidence allowing for future business.

When you appoint Henzells Real Estate Agency to market and sell your property you appoint unsurpassed experience and knowledge of the Caloundra market

Our Marketing Strategy

Marketing

Henzells Agency can tailor an individual marketing program to suit your property. Unlike the majority of Real Estate agencies on the Sunshine Coast Henzells Agency has its own marketing department dedicated to delivering successful results by professionally marketing your property from start to finish. Established in 1935 Henzells Real Estate Agency has extensive experience in successfully marketing properties.

Our marketing campaigns range from auctions, exclusive listings, price range marketing, tenders, negotiated sales and referrals. Incorporated in these campaigns are press advertising, effective window displays, property signage, promotional photography and website design. We also produce quarterly professional property guides with distribution in excess of 15,000.

Understanding: the market

Buyers in the market determine property prices and a property is only worth what a buyer will pay. Buyers become aware of similar houses on the market and if your property is priced too high it will generally result in fewer inspections.

When offering your property to the public Henzells Agency offers 2 options:

Exclusive Agency

This is a very effective method of marketing your property. When you choose Henzells Agency to sell your home we firstly arrange an advertising campaign (when necessary), install window-cards in our offices, do group inspections, personally conduct all inspections, give feedback and negotiate contracts on your behalf. We can also liaise with local agents and offer the sale on a conjunctional basis. 

This way of marketing has about a 56% success rate

Auction

Auctioning your home is another effective way of selling your property.  The benefits of listing your home with an Exclusive Agency are all relevant, however the Auction creates urgency and a set date for people to take action. Advertising is essential for a successful auction and for this reason the seller is required to pay for a percentage of advertising. We aim to achieve the best possible price in the shortest possible time.Whilst we do promote the property to sell at Auction, we continually endeavour to sell prior to Auction day.

You will note that there are between 4 and 6 weeks lead up to an Auction date.  This allows us enough time to give the property maximum exposure.

Steps to list and promote your property “For Sale”

You are provided with a market appraisal of your property and a comparative market analysis of other properties on the market and recently sold in your area.

Upon your acceptance of a chosen method of sale, you are required to sign an “appointment to act” (an Office of Fair Trading, PAMD form 22a).   We can then commence marketing your property. This document is for your protection and outlines our responsibilities to you, our client “the seller”.

Henzells Agency maximizes exposure of your property via:

SIGNAGE

Signage can provide a backup source of potentially overlooked local-based enquiry. However it is likely to be most useful in identifying the property for prospective purchasers traveling to inspect.  A large feature signboard that highlights all relevant details is placed in front of your property to generate exposure in the local area. Also prior to open for inspections of your property we strategically position directional arrows “A Frames” throughout the area.

WINDOW DISPLAYS

Henzells Agency is located on the Sunshine Coast in the centre of Caloundra’s CBD and window signage provides excellent exposure to passing traffic.

INTERNET

We will include your property on our website at no cost to you. The benefits of the Internet are immediate and allow us to target buyers to the Sunshine Coast who we may not have reached via traditional channels.                          

www.henzells.com.au is constantly optimised for effectiveness, making properties easily identified by prospective purchasers from anywhere in the world. The ability to view property and download specific information is the basis of our web strategy.

Secondary web sites such as www.realestate.com.au are utilised to further maximise property exposure via the internet.

THE PROCESS

OPEN HOUSES

Open houses are a good way of structuring inspections to create interest in your property, resulting in minimal impact on your daily life and provide instant feedback on all aspects of your property. For every 1 advertisement you receive 2 open homes, one during the week and one on a Saturday.

BUYERS

We keep you continually informed of all buyers offers both written and verbal.

CONTRACT

All serious purchasers will be encouraged to sign a contract outlining their offer to purchase your property.  This document outlines the price, terms and conditions and all relevant dates and should be checked by your solicitor.

SETTLEMENT

We will arrange with your solicitor for all monies to be paid into an account of your choice and keys to be delivered to the new owners once we have been notified that settlement has occurred.

“By providing access to our qualified buyer databases, we are able to cost effectively source wider markets for your property.”